During the creation process of the Ibiza Calm logo, a more symbolic approach was taken to better reflect the centre.
There are three main elements in this logo. The sun, the fish and the ocean. The sun symbolizes consciousness. At the centre of the logo is the circular fish inspired by the archetypal Ouroborus and the ocean representing the unconscious.
The Ouroborus is an ancient symbol depicting a serpent or dragon eating it’s own tail. “My end is my beginning”. This can symbolize both the devouring nature of addiction but also of regeneration, renewal and wholeness. It is the cycle of disintegration and reintegration. Because of the island setting of the clinic a fish was chosen instead of a serpent that is jumping up out of the water toward the sun.
Extra importance was given to creating this logo in hand cut linoleum to give a human and therefore imperfect feel, creating a piece of art with soul as opposed to a computer generated image.